Founded by Gina Nigrelli-Smith.
In 2002 Gina and her husband Brian moved to Las Vegas. Gina started studying merchandising at Diesel. Soon relocation to Chicago Gina finished her Masters in Fashion Merchandising. Not long after the pair moved again, this time to the US Virgin Islands. It was here that Gina and her husband decided to create a jewelry line based off their travels.
Founded in 2006 Gina's first collection was crafted by hand in her basement. She quickly gained attention from major fashion stylists and soon landed on Rihanna on the cover of GQ.
Gina's husband perused his dream in the wine industry and the couple relocated to Argentina and France. By 2007 their businesses were doing so well they relocated, yet again, back to Brooklyn. Four years later Gina became pregnant and they pair moved to California where they have since settled down. Gina has found much of her inspiration from the Venice Beach where she has lived since and has now had her second child.